Ever wonder how to get the highest selling price when you’re in business? We have some thoughts on that.

The offering memorandum is a key strategy for any business owner who wants to sell their company, especially if they want to do so at the highest possible price.  It is an essential document that needs to be completed with care and detail in order for it to be effective.


Shaping the Executive Summary

The executive summary is a section of the document that allows for a bit of business promotion and selling. It should include an outline of several key factors, such as an outline of the ownership and management structure, description of the business and financial highlights, and a general review of your company’s products and/or services. Additionally, information about your market and the reason that the business is for sale should be covered.

Simply stated, the executive summary is extremely important. A coherent and compelling summary will motivate prospective buyers to learn more about your company. So make sure your executive summary shines. It should capture the attention and imagination of anyone that reads it.


Other Essential Elements to Include

It needs to provide a comprehensive overview of your company, its history, markets and products. It also includes key factors such as management, financials and growth strategies. Any prospective investors will likely flip to these sections first. Finally, be sure to polish your offering memorandum and make it as professional as possible. This will give you the best chance of success.

This document will be your first impression on many prospective buyers. It’s crucial that everything is perfect. That’s where a business broker can help. A professional broker knows what information is in your offering memorandum. With their help, you can make sure that your presentation is top-notch.

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