In his article, “Letting the Market Bridge the Valuation Gap,” Dave Kauppi explores how using a fair market value can help you bridge the gap between what you feel your company is worth and what buyers are likely to offer. By doing so, you increase your chances of completing a deal. Let’s take a closer look at some of the key points in Kauppi’s informative article.


Understanding the Reality of Selling a Business

There are few facts that help underscore the value of working with a business broker more than this point. Selling a business can be difficult under even the best of circumstances. The process is complex. Most sellers have never actually sold a business before. Divestopedia believes it is critical for owners seeking to sell their businesses to understand that the market doesn’t care “how much money you need for retirement,” or how much you’ve invested in your company over time. We want our customers to know they are being treated fairly and given as much of a return on their business as possible. We would never do anything to sabotage our clients’ best interest.


Four Points to Consider

  • Contractually Recurring Revenue
  • Durable Competitive Advantage
  • Growth Rate 
  • Customer Concentration


When it comes time to sell your business, you want to make sure that you’re getting the best possible price. Unfortunately, this can be a difficult process, especially if you don’t know how to navigate the complex world of business valuation. That’s where a seasoned business broker comes in. They’ll help you understand how to value your business and how to get the best price possible. Most importantly, they’ll help you achieve a fair market value, so that your business can sell quickly and efficiently.

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