Customers are used to receiving poor customer service. When they get good service, it shocks them by how different it is! In such an environment, businesses that simply treat their customers well are taking advantage of a huge opportunity.
When you call a credit card or cable company, do they greet by the sound of an automated voice? Does that leaves you feeling drained? More than likely this experience has left you with a negative impression of any other experience where holding music is present. What if I told you there was a way to turn your prospects into loyal customers? By implementing a simple “hello” message when your customers call, you can make them feel valued and appreciated. This small gesture can go a long way in developing a positive relationship with your customers. It will keep them coming back for more.
Communication is Always Changing
What worked 10 years ago might not work today. And what works today might not work tomorrow. In this rapidly changing landscape, it’s important for us to stay ahead of the curve. One thing we can predict with certainty is that the human touch will always be valuable . Whether it’s a phone call, a web chat, or even in person, customers will appreciate having that personal connection with a business. So don’t forget the importance of saying “hello” and establishing that human connection. It could be the difference between losing and winning a customer.
Your Website is a Valuable Tool
A website is the first point of communication with a client. A customer will not wait for you to get your act together if they cannot find what they need on your site. They’ll move on. Good web design and navigation are key to success in today’s competitive business landscape. This means that it’s not enough just to have a website. You need to ensure that your website is effective in delivering the right message to your customers. This means putting yourself in your customer’s shoes and designing your website with their needs in mind. Make sure you put important information front and center, such as your location, hours of operation and a menu of services or goods offered. If you can make it easy for your customers to find what they need, you’ll be well on your way to putting yourself ahead of the competition.
It is important to provide a great user experience for your website visitors. After all, if they can’t easily find what they’re looking for or get confused about how to navigate your site, they’re likely to leave and never come back. But what you may not know is that even the smallest details can make a big impact on how user-friendly your website is.
In the end, losing a customer represents both a potential loss of revenue and revenue being placed in the pocket of your competitor. So why let customers slip away? Often, it’s because there wasn’t a friendly voice answering the phone or your website lacked clarity.